Sun Valley

Welcome to the Sun Valley Boutique !

At the entrance to the Ecrins gallery, just opposite the ice rink and the bus station, in the heart of Plagne Centre, come and discover this innovative concept : The Sun Valley Puffa jacket bar.

This is the most recently opened store ofthe ELPRO group. It has been completely transformed and renovated with wood and metal to create a chic atmosphere. You will find down jackets for all seasons and tastes, with or without sleeves, fine and technical, thick and chic, sober or flashy, for men and women alike!

Sun Valley is a French brand specialising in ski clothing which was launched in 1983 in Marseille. Sun Valley should be a staple in your closet. Both chic and timeless, their down jackets will seduce you.

Since 2018, Sun Valley has been designing cruelty free clothing. No Sun Valley products contain fur or animal down. Each item of the skiwear and the sportswear collection is made with eco-responsible technical textiles providing optimal insulation against cold and humidity.

The Sun Valley down jackets and ski clothes are designed with PRIMALOFT technical material. which is a non-animal down made from moisture-resistant microfibers.

The Primaloft is waterproof and insulated to protect you against cold and humidity.

In addition the Primaloft is treated with a fluorocarbon harmless for the environment